CHECKOUT | JW Pepper

Founded in 1876, J.W. Pepper is the leading sheet music distributor in the U.S., offering over 1 million titles for schools, churches, and musicians across the country. Their catalog includes everything from print-on-demand arrangements to digital downloads and direct-ship inventory.

Challenge

J.W. Pepper’s customers — often teachers and conductors with strict performance deadlines — need to know exactly how and when their materials will arrive. With mixed cart types (digital + physical), stock-dependent SKUs, and business accounts with custom terms, their standard checkout couldn’t provide the clarity required to build confidence and reduce drop-off.

How they solved with Ollie Shop

Multi-package visibility by fulfillment type

The new checkout clearly separates digital downloads, print-at-home files, and physical shipments, so customers know what to expect and when.

SLA display by delivery method

Each item now shows its delivery window, stock status, and whether it’s shipped, downloadable, or temporarily unavailable.

Custom behavior for B2B and institutional buyers

Purchase order fields, invoice options, and account rules are dynamically applied when a school or district buyer is identified.

Observed impact

1. 11% YoY conversion lift in just 30 days
2. Lower support load for delivery ETA questions
3. Checkout logic fully aligned with fulfillment operations